AMVital Privacy Policy

At AMVital, we believe privacy should be transparent, not hidden behind legal jargon. This Privacy Policy explains in clear terms what information we collect when you shop with us, why we need it, how we protect it, and what control you have over your data. Whether you're browsing our turmeric skincare products, placing an order, or subscribing to our newsletter, we want you to understand exactly how your information is handled at every step.

We collect only the information necessary to provide you with excellent service: processing your orders, answering your questions, improving our products, and keeping your account secure. We never sell your personal information to third parties, and we share data only with trusted service providers who help us deliver your products and run our business (like Shopify for our website, payment processors for transactions, and shipping carriers for delivery).

This policy covers AMVital.com and AMVital.us. If you have questions after reading this policy, contact us at support@amvital.com—we're here to help.

Last updated: November 9, 2025

What Personal Information We Collect

The information we collect depends on how you interact with AMVital. Here's a complete breakdown of what we gather and why we need it.

Information You Provide Directly

This is information you actively give us when shopping, creating an account, or contacting us:

Information Collected Automatically

When you visit our website, certain technical information is automatically collected to help us understand how people use our site and improve the experience:

Information from Third Parties

We receive limited information from partners and service providers that help us run our business:

How We Use Your Personal Information

Every piece of information we collect serves a specific purpose. Here's exactly what we do with your data and why it benefits you.

Order Fulfillment & Account Management

• Process your orders: Use your contact, shipping, and payment info to complete purchases, ship products, and send order confirmations
• Manage your account: Create and maintain your customer profile, save your preferences, track order history, manage loyalty points
• Customer support: Answer questions, resolve issues, process returns/exchanges, handle shipping problems
• Order updates: Send shipping notifications, delivery confirmations, order status changes, tracking information

Marketing & Communication

• Email newsletters: Send product launches, promotions, skincare tips, exclusive offers (only if you subscribe—unsubscribe anytime)
• Abandoned cart reminders: Email you about items left in your cart (you can opt out)
• Personalized recommendations: Suggest products based on your browsing and purchase history
• Loyalty rewards: Notify you about earned points, reward milestones, referral bonuses
• Surveys & feedback: Invite you to share your experience, review products, participate in market research

Website Improvement & Analytics

• Site optimization: Understand which pages, products, and features are most popular to improve navigation and design
• Performance monitoring: Identify and fix technical issues, loading problems, broken links
• A/B testing: Test different layouts, product descriptions, or checkout flows to see what works best
• Search improvement: Analyze search terms to improve product discovery and add better descriptions

Security & Fraud Prevention

• Fraud detection: Monitor for suspicious order patterns, stolen credit cards, fake accounts
• Account security: Protect your account from unauthorized access, detect unusual login patterns
• Payment verification: Confirm billing addresses match payment cards, verify identity for high-value orders
• Dispute resolution: Maintain records for chargebacks, payment disputes, or legal requirements

Legal & Compliance

• Legal obligations: Comply with tax laws, consumer protection regulations, data privacy requirements
• Business records: Maintain transaction records for accounting, audits, regulatory compliance
• Legal proceedings: Respond to subpoenas, court orders, or government requests when legally required
• Terms enforcement: Investigate violations of our Terms of Service, prevent prohibited activities

Cookies & Tracking Technologies

Cookies are small text files stored on your device that help websites remember you and your preferences. Here's how AMVital uses them.

Types of Cookies We Use

How to Manage Cookies

You have control over cookies through your browser settings:

• Block all cookies: Set your browser to reject cookies entirely (but this will break most website functionality including shopping carts and checkout)
• Block third-party cookies: Most browsers let you block cookies from advertisers while allowing first-party cookies from AMVital
• Delete existing cookies: Clear cookies from your browser history at any time
• Browser privacy modes: Use Incognito/Private browsing to prevent cookies from being saved

Browser-specific instructions:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Cookies and site permissions → Cookies and site data

How We Share Your Personal Information

We share your information only with trusted partners who help us run our business. We never sell your personal data to third parties for their own marketing purposes.

Service Providers We Work With

All service providers are contractually required to protect your data, use it only for the services they provide to us, and comply with applicable privacy laws.

Legal & Compliance Sharing

We may disclose your information when legally required or necessary to protect our business:

• Legal obligations: Comply with court orders, subpoenas, government requests, tax authorities
• Law enforcement: Respond to valid requests from police, regulatory agencies, or government officials
• Fraud prevention: Share information with fraud detection services, payment processors, or law enforcement to prevent/investigate fraud
• Business transfers: If AMVital is acquired, merged, or sells assets, your information may be transferred to the new owner (we'd notify you)
• Rights protection: Enforce our Terms of Service, protect against legal liability, defend our rights in legal proceedings

What We Don't Share

User-Generated Content (Reviews & Social Media)

Anything you post publicly on our website or social media becomes visible to others. Here's what to know about public content.

What's Considered Public

• Product reviews: Your name, rating, written review, and any photos you upload are visible to all website visitors
• Social media posts: Comments, posts, or messages on our Facebook, Instagram, TikTok, or YouTube pages follow those platforms' privacy policies
• Community forums: If we offer forums or discussion boards, your posts and username are public
• Testimonials: If we feature your testimonial in marketing materials, we'll use only the information you explicitly provide

What You Should Know

Third-Party Websites & Links

Our website contains links to other sites (social media, payment processors, review platforms, partner sites). AMVital is not responsible for the privacy practices of external websites.

Key third-party sites you might visit from AMVital.com:

• Payment pages: PayPal, Stripe, Shop Pay (they have separate privacy policies for payment processing)
• Social media: Facebook, Instagram, TikTok, YouTube (follow their privacy policies when you visit)
• Marketplaces: Amazon, Walmart, Etsy (separate privacy policies apply when you shop there)
• Review platforms: Trustpilot, Yotpo, or similar services (they control reviews posted on their platforms)
• Shipping tracking: USPS.com, UPS.com, FedEx.com (their privacy policies apply when tracking packages)

Recommendation: Review the privacy policies of any external site before providing your personal information. We link to these services for convenience but cannot control how they handle your data.

Children's Privacy

AMVital products are designed for adults aged 16 and older. We do not knowingly collect personal information from children under 16.

What we'll do if we discover underage data:

• Immediately cease processing that information
• Delete all personal data associated with the account
• Refund any purchases if applicable
• Notify the parent/guardian of the deletion
• Block the email address from future account creation

Security & Data Protection

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, or disclosure.

How We Protect Your Data

Data Retention

We keep your personal information only as long as necessary for business, legal, or security purposes:

• Active accounts: Retained indefinitely while your account is active and you continue to shop with us
• Inactive accounts: Account data is retained for 3 years after last activity, then deleted unless required for legal compliance
• Order records: Transaction history is kept for 7 years for tax, accounting, and legal requirements
• Marketing data: Email lists and marketing preferences are retained until you unsubscribe, then removed within 30 days
• Support records: Customer service communications are kept for 3 years for quality assurance and dispute resolution
• Deleted accounts: When you request account deletion, personal data is removed within 30 days (except data required for legal compliance)

Security Limitations

Your Privacy Rights

Depending on where you live, you may have specific rights regarding your personal information. Here's what you can request and how to exercise those rights.

Rights Available to Most Customers

Region-Specific Rights

California Residents (CCPA/CPRA)

If you're a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information (with exceptions)
• Right to opt-out of the "sale" or "sharing" of personal information (we don't sell data, but you can opt out of targeted advertising)
• Right to non-discrimination for exercising your privacy rights
• Right to correct inaccurate personal information
• Right to limit use of sensitive personal information

European Union / United Kingdom (GDPR)

If you're in the EU or UK, you have rights under the General Data Protection Regulation:

• Right to access your data and receive a copy
• Right to rectification (correction) of inaccurate data
• Right to erasure ("right to be forgotten") in certain circumstances
• Right to restrict processing in specific situations
• Right to data portability (receive your data in structured format)
• Right to object to processing for direct marketing or legitimate interests
• Right not to be subject to automated decision-making
• Right to withdraw consent at any time
• Right to lodge a complaint with your national data protection authority

How to Exercise Your Rights

Response Timeline

We will respond to your privacy requests within:

• Simple requests (unsubscribe, marketing opt-out): Immediately to 3 business days
• Access requests (data copy): Within 30 days of verification
• Deletion requests: Within 30 days, with confirmation email once complete
• Complex requests: May take up to 45-60 days depending on scope and verification requirements

International Data Transfers

AMVital is based in the United States. If you're accessing our website from outside the US, your information will be transferred to, stored in, and processed in the United States.

For EU/UK Customers

Data transfers from the European Union or United Kingdom to the United States are protected by:

• Standard Contractual Clauses (SCCs): Our service providers use EU-approved SCCs to protect data transferred outside the EU/UK
• Adequacy decisions: We work with providers in countries the EU has deemed to provide adequate data protection
• Additional safeguards: Technical and organizational measures to protect transferred data

By using AMVital services, you consent to the transfer of your information to the United States and other countries where our service providers operate. These countries may have different data protection laws than your country, but we ensure appropriate protections are in place.

Changes to This Privacy Policy

We may update this Privacy Policy when our practices change, new laws require it, or we add new features to our website.

How We'll Notify You

• Last updated date: Always shown at the top of this policy
• Email notification: For significant changes, we'll email active customers
• Website banner: We may show a banner on our homepage alerting you to policy updates
• Continued use = consent: By continuing to use AMVital after policy changes take effect, you accept the updated terms

Recommendation: Review this policy periodically to stay informed about how we protect your information. Major changes will be clearly highlighted and explained in plain language.

Complaints & Concerns

If you have concerns about how AMVital handles your personal information, we want to hear from you and resolve the issue.

Contact Us First

Start by reaching out to us directly:

• Email: support@amvital.com with "Privacy Concern" in subject line
• Response time: We'll acknowledge your concern within 2 business days and provide a full response within 10 business days
• Escalation: If you're not satisfied with our response, request to speak with our Privacy Officer

File a Complaint with Regulators

If we cannot resolve your concern to your satisfaction, you have the right to file a complaint with data protection authorities:

• US residents: Federal Trade Commission (FTC) at ftc.gov/complaint
• California residents: California Attorney General's Office at oag.ca.gov/contact/consumer-complaint-against-business-or-company
• EU residents: Your national data protection authority (find yours at edpb.europa.eu)
• UK residents: Information Commissioner's Office (ICO) at ico.org.uk/concerns

Contact Information

For any questions, concerns, or requests regarding this Privacy Policy or your personal information:

Frequently Asked Questions

Do you sell my personal information?

No, AMVital does not sell your personal information to third parties. We share data only with trusted service providers who help us run our business (Shopify, payment processors, shipping carriers) and they are contractually required to protect your information and use it only for the services they provide to us. When we use advertising platforms like Facebook or Google to show you relevant ads, this is considered "sharing" for targeted advertising under some privacy laws, but you can opt out of this by adjusting your ad preferences in your account settings or through browser cookie controls.

How do I delete my account and all my data?

Email support@amvital.com with "Delete My Account" in the subject line. Include your full name and the email address associated with your account. We'll verify your identity and delete your personal information within 30 days. Note that we must retain certain transaction records for 7 years for tax and legal compliance (like order numbers, dates, and amounts), but we'll remove personally identifiable information like your name, address, and contact details. You'll receive confirmation once deletion is complete.

Can I shop without creating an account?

Yes! You can complete purchases as a guest without creating an account. We'll still need your name, email, shipping address, and payment information to process and deliver your order, but this data won't be saved in an account profile. Guest checkout requires minimal information and you won't receive marketing emails unless you separately opt in. However, creating an account offers benefits like faster checkout, order history tracking, saved addresses, and loyalty rewards points.

Why do I keep seeing AMVital ads after visiting your website?

This is called "retargeting" or "remarketing." When you visit our website, cookies placed by advertising platforms (Facebook, Google, TikTok) track your visit and show you relevant AMVital ads on other websites and social media. This is a standard e-commerce practice to remind visitors about products they viewed. You can opt out of retargeting ads by: (1) Clearing cookies from your browser, (2) Blocking third-party advertising cookies in browser settings, (3) Adjusting ad preferences on Facebook, Google, and TikTok, or (4) Using browser extensions that block advertising trackers. Opting out doesn't affect your ability to shop on AMVital.com.

Is my credit card information stored on AMVital's servers?

No, we never store full credit card numbers on our servers. Payment processing is handled entirely by PCI-DSS compliant payment processors (Stripe, PayPal, Shop Pay) who securely store and encrypt your payment information. AMVital only sees the last 4 digits of your card number, card type, and expiration date—this limited information appears on your order confirmation but cannot be used to make charges. Even our customer service team cannot access full payment card details. This industry-standard security practice protects your financial information.

How do I stop receiving marketing emails?

Click the "Unsubscribe" link at the bottom of any marketing email and you'll be removed from our promotional list within 3 business days. You can also manage email preferences in your account settings or email support@amvital.com with "Unsubscribe" in the subject. Note that unsubscribing from marketing emails does not stop transactional emails (order confirmations, shipping notifications, password resets, customer service responses) which are necessary for service and order fulfillment. These transactional emails cannot be opted out of unless you delete your account entirely.