What Problem Did AMVital Set Out to Solve?
I grew up watching my grandmother treat everything with turmeric—tiny cuts, dull skin before family gatherings, and the everyday things you don’t think about until you need help. To her, turmeric wasn’t a trend. It was a ritual passed through generations.
That wisdom stayed with me.
When COVID hit, it was my wife who carried it forward. Every morning, she made turmeric drinks to help protect our family. Her calm belief in nature’s support grounded us during uncertain days.
But behind all of that, I was fighting my own battle: stubborn dark spots that felt impossible to fade.
I spent more than $3,000 on dermatologists and “brightening” products that either did nothing—or triggered irritation that made the look of discoloration feel worse. Every brand claimed to work for “all skin tones,” but the results told a different story.
They weren’t built for melanin-rich skin. We were an afterthought.
Why Did Existing Products Fail for Melanin-Rich Skin?
Melanin-rich skin can be more reactive to irritation. When harsh formulas disrupt the skin barrier, inflammation can increase and dark marks can look more stubborn over time. (Davis & Callender, 2010) That’s why “stronger” isn’t always better—especially for routines targeting the appearance of uneven tone.
I hit a breaking point. Done wasting money on promises that didn’t match real outcomes. Done feeling invisible to an industry that claimed to serve everyone.
If no one was going to make skincare that truly respected melanin-rich skin, I would.
How Long Did It Take to Develop AMVital’s Formula?
AMVital took 24 months of research and development, with 61 formula iterations and 11 failed attempts before we landed on a routine we were willing to stand behind.
I partnered with a cosmetic chemist who shared the same obsession: build something gentle enough for consistent use—yet effective enough to make visible changes over time.
I refused to launch until it actually worked.