Blending time-honored botanicals with modern formulation science for a gentle, brighter-looking cleanse

BOYNTON BEACH, FL., September 17, 2025 — AMVital, a U.S. beauty brand focused on plant-based skincare, today announced refreshed formulas for its Turmeric Soap Bar and Turmeric Kojic Acid Soap Bar. The new bars are crafted to gently cleanse while helping improve the look of uneven tone and dullness—designed for everyday use and sensitive-skin friendly.

“Our mission is simple: effective, gentle, and responsibly made,” said Amar Behura, Founder & CEO of AMVital. “These updated bars pair turmeric and kojic acid with a soothing base to support a brighter-looking, more balanced complexion as part of a consistent routine.”

What’s Inside & Why It Matters

• Turmeric extract: a botanical rich in antioxidants that supports a more radiant-looking complexion.
• Kojic acid: widely used in cosmetic products to help visibly even the appearance of skin tone.
• Thoughtful base: vegan, SLS-free, paraben-free, and fragrance-free; suitable for most skin types.

How to Use

Lather with lukewarm water, massage onto face or body for 20–30 seconds, then rinse. Begin 3–4 times per week and adjust based on tolerance. Patch test before first use and follow with moisturizer and daily SPF.

Availability

The new Turmeric Soap Bar and Turmeric Kojic Acid Soap Bar are available now at AMVital.com and the brand’s official storefronts on major marketplaces.

About AMVital

AMVital is a U.S. beauty & personal care brand creating plant-based skincare with clear labels and a gentle-first approach. Products are vegan, cruelty-free, and made with thoughtfully sourced ingredients. Learn more at AMVital.com.

Media Contact:
press@amvital.com

Cosmetics are not intended to diagnose, treat, cure, or prevent any disease. Results vary.