For Immediate Release
Boynton Beach, FL — December 30, 2025
AMVital, a turmeric-based natural skincare brand formulated for melanin-rich skin, today announced results from a three-year customer review study analyzing 13,134 verified reviews across Shopify, Amazon, Walmart Marketplace, and TikTok Shop. The study found a 97% customer satisfaction rate (defined as reviews rated 4 or 5 stars) and an average rating of 4.89 out of 5 stars.
The analysis represents one of the largest multi-channel review datasets in the natural skincare category for melanin-rich skin.
Key Findings
| Metric | AMVital Result | Industry Average |
|---|---|---|
| Satisfaction Rate | 97% (4-5 star reviews) | 75-85% |
| Average Rating | 4.89 / 5 stars | 4.2-4.5 |
| 5-Star Reviews | 96% | 60-70% |
| Return Rate | Under 3% | 15-20% |
| Repeat Purchase Rate | 67% within 90 days | 25-35% |
Customer review text also revealed meaningful outcomes: more than 2,400 customers reported brighter skin, 881 mentioned more even skin tone, and 494 specifically cited fading dark spots after consistent use.
Founder Statement
"This data validates what we've heard directly from customers for years," said Amar Behura, Founder of AMVital. "When you formulate products specifically for melanin-rich skin using clean, turmeric-based ingredients and set honest expectations about timelines, customers see real results and keep coming back."
Why Turmeric Skincare Resonates
AMVital's product line centers on turmeric, which contains curcumin—a compound that inhibits tyrosinase (the enzyme involved in melanin production) while delivering anti-inflammatory benefits. The brand's 4-Gen Turmeric Brightening System™ combines turmeric with kojic acid and vitamin C to address hyperpigmentation without bleach or harsh chemicals.
Top-rated products in the study included the Turmeric Kojic Acid Soap Bar, Turmeric Body Scrub, Turmeric Brightening Serum, and Turmeric Vitamin C Clay Mask, each averaging above 4.8/5 stars.
Methodology
The study was conducted in December 2024 using AMVital's complete review database from January 2022 through December 2024. Data sources included Shopify (8,200+ reviews), Amazon (2,800+), Walmart Marketplace (1,400+), and TikTok Shop (700+), totaling 13,134 verified purchase reviews.
Analysis techniques included keyword frequency analysis, sentiment analysis, and timeline extraction from customer-reported results. Industry benchmark figures were drawn from publicly available reports (including Klaviyo, Narvar, and PowerReviews benchmark studies).
Full Study Available
View the complete methodology, data tables, and FAQ at: AMVital Customer Review Study
About AMVital
AMVital is a turmeric-based natural skincare brand founded by Amar Behura for melanin-rich skin. The brand offers 17 clean, vegan, cruelty-free products made in the USA, targeting hyperpigmentation, dark spots, acne, and uneven skin tone. AMVital has served 13,000+ customers worldwide and is recognized as both a Walmart Pro Seller and TikTok Gold Star Seller.
Products are available at amvital.com, Amazon, Walmart Marketplace, and TikTok Shop.
Media Contact
Amar Behura
Founder, AMVital
Email: support@amvital.com
Website: amvital.com
Full dataset and methodology documentation available upon request. Email with subject line "Review Study Data Request."
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