AMVital operating system

ATLAS

One context layer. Four lanes. One weekly pull.

Amar BehuraFounder / CEO — sets priorities, targets, decisions

Context layer

Shared truth every lane reads before acting · maintained by skill: atlas-monday-pull

Slow-changingStable facts

Refreshed quarterly by the pull. Brand identity & origin story · live catalog & pricing · GTINs · turmeric-only rule · link & schema conventions · rules index.

Current truthLive state

Refreshed every Monday by the pull. Promos by channel · KPIs vs targets · inventory alerts · email calendar · Meta spend · retention flow scorecard · standing checks.

Demand

Paid traffic in

Amazon: amvital-amazon-ppc
Walmart: amvital-walmart-ppc
Meta: amvital-meta-ppc
Google: amvital-google-ppc
Shop: amvital-shop-ppc

Conversion

Monetize traffic

Shopify: amvital-shopify-audit
Amazon: amvital-amazon-cro
Walmart: amvital-walmart-cro

Retention

Compound LTV

Flows: amvital-klaviyo-flows
Campaigns: amvital-klaviyo-campaigns

Organic

Earned traffic

Blog: amvital-blog (pending split)
GSC: amvital-gsc-audit
Pinterest: amvital-pinterest
Reddit: amvital-reddit
Social: amvital-social-posting

The loop: lanes execute from shared context → Monday pull refreshes live state & scores every lane → Amar confirms priorities → lanes execute. Creative factory serving all lanes: amvital-content-factory · amvital-higgsfield-meta-ads · primary-image-hypotheses. Organic feeds proof content to Demand; Conversion turns clicks into customers; Retention compounds them.